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play_arrow 88.9FM WDNA Serious Jazz.
Generate Business
Underwriting
Underwriting (Advertising) on WDNA can be a very effective way for companies to create awareness and generate more business.
With approximately 100,000 qualified listeners, WDNA represents a primary market. Whether it’s banking and finance, healthcare, dining, entertainment, automotive, travel, real estate, education, or insurance, WDNA listeners possess the income and usually seek the underwriters who support ‘their favorite station’ when doing business.
Maximize Your Brand’s Impact with WDNA 88.9FM Underwriting Opportunities
In a world inundated with advertising messages, standing out is more crucial than ever. The average person encounters hundreds to thousands of ads daily across various mediums. With such fierce competition, your brand needs a strategy that cuts through the noise.
Embrace your vision and step into a future where your small to medium-sized business isn’t just surviving, but thriving. At WDNA, we understand the power of dreams and the determination it takes to make them a reality. We’ve seen the landscape, dominated by giants, and we know the challenges you face. Your suspicions are valid: the market is tough, and visibility is key. But here’s the truth—your size is your strength. Agility, personal connection, and innovation set you apart.
Let us calm your fears; reaching your audience doesn’t require an astronomical budget, just the right partner. We’ve witnessed the hurdles and setbacks, yet every failure is a step closer to success. It’s time to turn the tables. While big businesses cast wide nets, your precision and authenticity capture the hearts and minds of a dedicated community. WDNA is here to amplify your voice, ensuring that those who value integrity over size, and quality over quantity, hear your message loud and clear. Together, let’s celebrate your resilience and pave the way for a future where your business doesn’t just compete but leads the way.
WDNA 88.9FM offers a unique opportunity to connect with a dedicated audience through a blend of traditional and digital marketing channels. This approach not only enhances your brand’s visibility but also aligns your message with a community that cherishes quality content and cultural richness.
The Power of Radio in the Digital Age
Radio remains a dominant force in advertising thanks to its broad reach and engagement. AM/FM radio accounts for 76% of ad-supported audio time daily, reaching 63% of Americans age 18+ every day. Its unrivaled presence in both homes and cars makes it an essential component of any comprehensive advertising strategy.
Synergy of Radio and Digital Advertising
WDNA recommends a multimedia campaign that leverages both linear (radio) and digital tactics. The synergistic effect of combining these approaches can significantly lift your company’s performance, offering a higher return on ad spend (ROAS).
The Multifaceted Benefits of Combining Radio and Digital
- Expansive Reach and Targeted Messaging: Radio provides high-level messaging to a wide audience, while digital allows for more precise targeting, engaging the customers you most want to reach.
- Complementary Consumption: With radio and digital, you capture your audience’s attention at different times and through different modes, keeping your brand top of mind throughout their day.
- Engagement Through Multiple Senses: Radio’s auditory appeal and digital’s visual stimulation offer varied experiences that can enhance retention and engagement, with video ads adding a dual auditory and visual impact.
Overcoming Ad Blindness
Blending radio with digital advertising, including social media, can mitigate the effects of ‘ad-blindness,’ making your message more likely to be seen and remembered. The ‘mere exposure effect’ further supports the strategy that frequent exposure across various mediums positively influences consumer perception.
Next Steps: Amplify Your Reach with WDNA
Embrace the unique opportunity to elevate your brand’s visibility and impact through WDNA 88.9FM’s underwriting opportunities. By integrating radio’s expansive reach with the precision of digital advertising, you can create a campaign that not only resonates with our engaged and diverse audience but also drives tangible results.
Ready to explore the powerful combination of radio and digital advertising? Contact Brandon Buth, Director of Sales, to discuss how WDNA can support your marketing objectives.
Brandon Buth, Director of Sales
Telephone: (305) 662-8889, extension 215
Email: bbuth@wdna.org
WDNA 88.9FM Underwriting Opportunities
Partnering with WDNA 88.9FM offers more than just advertising space; it’s a strategic move towards growing your brand in harmony with the vibrant community of jazz lovers and cultural enthusiasts. Let’s create a symphony of success for your brand together.
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